The Story of Sakichi Toyoda
Sakichi Toyoda, the founder of Toyota Industries Corporation, possessed a strong ambition to contribute to society from his days as a youth. He had devoted his 63-year-long life to invention.
We work in collaboration with a local Youth Invention Club to hold a Monozukuri workshop with the aim of giving young people the opportunity to enjoy making things.
On the day of the event, current and former Toyota Industries Corporation employee volunteers work with the Invention Club staff to help children.
Once the students have finished making their projects, they can use them to participate in games and other activities. The event has become an exciting for the children.
Utilizing the admission fee for the charity concert sponsored by our company, we have been holding mini concert visits for fifth and sixth graders at elementary schools near its plants in Obu and Takahama cities since 2010.
These performances are held in school gymnasiums or classrooms, where music is integrated into the class curriculum and students get the chance to hear top-rated performers play instruments right before their eyes. Students are able to get a physical sense of things like the tone and sound of the instruments as well as the performers' breathing patterns and emotional state as they play, and it is our hope that this experience develops their sensitivity and appreciation towards music while mentally and emotionally enriching them.