The Story of Sakichi Toyoda
Sakichi Toyoda, the founder of Toyota Industries Corporation, possessed a strong ambition to contribute to society from his days as a youth. He had devoted his 63-year-long life to invention.
Since 2002, we have participated in the traditional summer festival "Kariya Mando Matsuri (Aichi Prefecture designated intangible cultural property)" held in Kariya city, where our head office is located, with the local people.
From a few months before the festival, the local people have been playing a central role in the production and repair work of Mando.
Through repair work, musical accompaniment practice, and participation in the Mando Matsuri, we will deepen exchanges with local residents and enliven the traditional events of Kariya city.