The Story of Sakichi Toyoda
Sakichi Toyoda, the founder of Toyota Industries Corporation, possessed a strong ambition to contribute to society from his days as a youth. He had devoted his 63-year-long life to invention.
Toyota Industries participates in a project to donate thinned wood benches to parks and kindergartens, which is being undertaken by the public interest incorporated foundation Asute.
In addition, in order to convey the importance of thinning to the children, we also presented a picture book, "What is thinning?"
Since 2009, Toyota Industries have been carrying out forest conservation activities in Kaisho Forest (Aichi Prefecture).
In addition, from 2011, we will carry out thinning work with children in orphanages, and while making book stands and treasure chests using the thinned lumber, we will have them learn the importance of nature conservation as they experience the joy of monozukuri (manufacturing).
*The word "Ecocoro" is a coined word consisting of the words "Ecology" and "Cocoro" ("Spirit" in Japanese) and symbolizes our ambition to foster an eco-friendly spirit.
We participate Forest-building and Biodiversity Project led by the non-profit organization Iira Idaira.
On the days when activities are held, members of Toyota Industries employees and their families travel to the town of Inasa in Shizuoka Prefecture, where the Idaira Forest is located, and plant saplings while learning about the importance of forest revitalization.
The Idaira Forest is a water source for the area around Kosai City, where the founder of Toyota Industries, Sakichi Toyoda, grew up-so the region has a deep significance for our company.
To expand animal protection activities among citizens, KTTM cooperated with a
program of the Bannerghatta National Park located near its plant.The goal of the
program is to maintain a safe animal habitat by soliciting donations from individuals
and companies to cover animal rearing and medical expenses. KTTM signed a one-year contract starting from October 2018 for the protection of nine animals and birds, including Asian elephants, white tigers, ostriches and lion-tailed macaque, and donated 350,000 rupees.