The Story of Sakichi Toyoda
Sakichi Toyoda, the founder of Toyota Industries Corporation, possessed a strong ambition to contribute to society from his days as a youth. He had devoted his 63-year-long life to invention.
With a view toward creating an enriched and healthy society and ensuring its sustainable growth, we fulfill our role as a good corporate citizen and actively undertake social contribution activities in every region where we do business.
Based on “Respect for Others” as described in our Basic Philosophy, we strive to fulfill our role as a good corporate citizen in every region where we do business and actively engage in social contribution activities to realize an enriched and healthy society. In our activities that emphasize social welfare, youth development, environmental protection and community contribution, we not only provide cooperation and support through personnel, facilities, funds and know-how but also strive to closely connect with participants. To foster employees’ awareness of their ties to society and raise their interest in contributing to society, we make enlightenment efforts such as sharing information on volunteer activities and providing venues for volunteer activities that encourage the participation of all employees. Employee associations*are actively undertaking various activities to contribute to local communities, mainly in the areas of supporting welfare facilities and protecting the natural environment.
*: Voluntary organizations formed by employees at each job level
The CSR Committee deliberates on policies of our social contribution activities while the Social Contribution Group within the General Administration Department at the Head Office takes the initiative in carrying out activities.
Major Social Contribution Activities of Toyota Industries and Group Companies
Events to interact with persons with disabilities
Support for Youth Invention Clubs
Initiatives for forest conservation
Participation in local traditional event (Mando Festival)
Holding charity concert
(Activities without country designation were conducted in Japan.)
With an aspiration to provide children, who are the leaders of the coming age, with an opportunity to cultivate richness of mind through “real” music, we started inviting violinists, pianists and other professional musicians and organizing mini concerts at elementary schools in fiscal 2011. In fiscal 2020, we held such a concert at seven elementary schools in Aichi Prefecture. At Yoshihama Elementary School in Takahama City, in particular, we invited a choral group from Latvia, known as the singing nation, who sung the school song as a surprise gift for the children. More than 500 children were completely immersed in the choir’s beautiful, transparent voices.
The team leader association of Toyota Industries has been undertaking tree-planting activities since fiscal 2012 with the aim of restoring biodiversity and creating rich forests. In fiscal 2020, about 130 members and their families planted cedar saplings in Hamamatsu, Shizuoka Prefecture. It will take some 50 years for these saplings to mature, and the participants planted each sapling with care, hoping for healthy growth.
TIMC, TMHS and TTMS volunteered in a soccer class held to support the rehabilitation of children with autism or Down syndrome. During the class, about 20 children enjoyed physical exercise through soccer and experienced the joy of scoring a goal through teamwork. At the end of the event, the three companies donated stationary goods with the Toyota Material Handling Group logo and bath towels made by using our air-jet looms.
In August 2019, USTER USA participated in the annual “Shoes for School” event organized by the local NPO Knoxville Area Urban League. The event is conducted with the aim of supporting children to head back to school and start their academic year well prepared with new shoes, socks, school supplies and free haircuts. At the event, associates packed and distributed 6,000 pairs of socks donated from an apparel manufacturer. USTER USA volunteers were grateful to be part of the local community that came together to bring a smile on children’s faces.
In rural areas near Bersndorf in the Free State of Saxony, where TDDK is located, local fire brigades are mostly on a volunteer basis and in case of need volunteer firefighters get an alert. TDDK supports their activities through donations as well as encouraging and allowing associates to respond to alert calls during their work time. As a show of gratitude, TDDK was honored as a “Partner of Firefighters” in October 2019 by the county’s head of firefighters. TDDK will continue its ongoing efforts to cooperate in local firefighting operations.