The Story of Sakichi Toyoda
Sakichi Toyoda, the founder of Toyota Industries Corporation, possessed a strong ambition to contribute to society from his days as a youth. He had devoted his 63-year-long life to invention.
With a view toward creating an enriched and healthy society and ensuring its sustainable growth, Toyota Industries fulfills its role as a good corporate citizen and actively undertake social contribution activities in every region where it does business.
Based on “Respect for Others” as described in our Basic Philosophy, we strive to fulfill our role as a good corporate citizen in every region where we do business and actively engage in social contribution activities to realize an enriched and healthy society. In our activities that emphasize social welfare, youth development, environmental protection and community contribution, we not only provide cooperation and support through personnel, facilities, funds and knowhow but also strive to closely connect with participants. To foster employees’ awareness of their ties to society and raise their interest in contributing to society, we make enlightenment efforts such as providing a venue for volunteer activities and sharing information on volunteer activities that encourage the participation of all employees. Employee associations* are actively undertaking various activities to contribute to local communities, mainly in the areas of supporting welfare facilities and protecting the natural environment.
* Voluntary organizations formed by employees at each job level
The CSR Committee deliberates on policies of our social contribution activities while the Social Contribution Group within the General Administration Department at the Head Office takes the initiative in carrying out activities.
Major Social Contribution Activities of Toyota Industries and Group Companies
Events to interact with persons with disabilities
Support for Youth Invention Clubs
Initiatives for forest conservation
Participation in local traditional events (Mando Festival)
Holding charity concert
(Activities without country designation were conducted in Japan.)
In collaboration with Aste, a public interest foundation engaging in forest conservation, Toyota Industries donated 12 benches made of thinned Japanese cypress to kindergartens and children’s day care centers. This initiative aims to promote the sound development of forests and effectively utilize thinned wood. At a donation ceremony held at a kindergarten, we performed a skit to explain what is happening to satoyama (village forests) in an easy-to-understand manner and convey the importance of conserving forests to children.
SKM Corporation, engaging in building management, security services for facilities and management and brokerage of real estates, conducted a drill on how to use fire extinguishers for about 90 fourth graders at a nearby elementary school, utilizing the skills accumulated through
routine training by its security department. On the day of the drill, after a lecture on fires and a Q&A session, each child actually shot off a fire extinguisher. We will continue to contribute to local communities through these and similar activities.
From TMHBE, 18 employees participated in a charity running event to support the Susan G. Komen® organization, an NPO fighting against breast cancer. The event solicits donations from runners according to the distance they run, and the company donated the matching amount to the NPO. The funds raised through the event are used to support efforts to increase the breast cancer
examination rate, help patients find a job and promote therapeutic research.
TIEI constructed girls’ restrooms at an elementary school in the Krishna district, which is located near its plant and had been in need of more girls’ restrooms. TIEI also donated desks and chairs to and conducted health and hygiene awareness education at other elementary schools. Along with these efforts, TIEI conducted a variety of community contribution activities, including planting trees for beautification of areas surrounding its plant.