The Story of Sakichi Toyoda
Sakichi Toyoda, the founder of Toyota Industries Corporation, possessed a strong ambition to contribute to society from his days as a youth. He had devoted his 63-year-long life to invention.
Every year, in collaboration with the Kariya City Social Welfare Council, we invite people with disabilities and their families from Kariya City to our welfare facility, "Shine's". The guests at this event are given a chance to interact more closely with women's associations and other local volunteer groups as well as employee volunteers. This annual event has been held since 1993 as a way to get participants and volunteers to simply enjoy themselves.
The festival is primarily run by the members of Toyota Industries' volunteer group the Heartful Club, who carry out a rich variety of programs that include stage performances by members from participating local welfare facilities, music and magic shows performed by special guests, communal lunches, and more.
Thanks to the support of so many volunteers, this event is now a beloved community fixture — a place where members of the disabled community can simply relax and have fun.
Toyota Industries and Aisin Seiki Corporation have been teaming up every spring and autumn since 1998 to invite residents at local welfare facilities to the Suigen Fureai Farm in Anjo City for a community event.
The festival provides an opportunity for volunteers from both companies to interact with disabled members of the community as part of corporate citizenship activities. The volunteers get involved in planting and cultivating seedlings for the future harvest and on the day of the event support disabled community members in participating in farming firsthand. The event is an enjoyable interactive activity for all.
We team up with seven Toyota Industries Group companies in Kariya City to support a bazaar event held by local welfare facilities and groups. We ask every employee to donate at least one item for the bazaar, and end up collecting more than two thousand items every year. The bazaar items are donated to local welfare facilities and groups to be used in holding their event. We hope that our ongoing participation in this activity helps spark a stronger awareness of the importance of social contribution in more of our employees and serves as a springboard for wider community participation.
In order to promote independence among those who take advantage of welfare facilities for the disabled, Toyota Industries allows these facilities to sell their bread and cookie products in its plant cafeteria. The company also offers the facilities an opportunity to set up sales booths at its corporate events, such as its annual summer festival or marathon relay. The goal is to support more frequent interaction between disabled members of the community and Toyota Industries employees and their families. In addition, the profits from their sales supported by Toyota Industries help provide critical operational funding for these welfare facilities.
One of our ongoing volunteer activities involves having our Assistant Team Leaders Association, which consists of young leaders from our manufacturing departments, visit welfare facilities in the cities and towns where Toyota Industries Corporation's plants are located. There, they pitch in wherever the facility needs help-cleaning rooms, planting trees, weeding gardens, and so on. Each year, facility residents respond warmly to the volunteers, expressing their deep gratitude for the assistance with daily tasks that they can never seem to get around to doing. The number of facilities they support increases each year, and lively cooperation among the participants at different plants helps forge bonds of friendship among members as they all roll up their sleeves for a common cause.
Toyota Industries wholeheartedly supports the mission of the Special Olympics and offers its athletic fields, gymnasiums, and employee volunteers to the organization to help support athlete training. Our independent Assistant Team Leaders Association has also begun helping out with organizing and running Special Olympic competitions.
Note: The Special Olympics is an organization that supports people with intellectual disabilities by giving them the opportunity to participate in a variety of athletic training and competition events. The organization strives to offer ongoing international athletic opportunities that encourage social skills and more personal interaction with other Special Olympic athletes and the wider community.
Since 2000, we have been working in collaboration with seven Toyota Group companies located in Kariya City to support the Nagoya Philharmonic Orchestra's staging of a public welfare benefit concert called Box Seats Full of Dreams. Residents from welfare facilities and groups throughout the communities where these companies are located are invited to join the event, which gives members of the disabled community an opportunity to relax and enjoy classical music in a casual setting. Some of the seats are cleared from the hall in order to allow those in wheelchairs a great view of the performances, which include familiar selections and easy-to-understand explanations of the instruments and musical pieces by the conductor. Staff members from the participating companies also attend on the day of the event and work with the Nagoya Philharmonic administration in each area to help run the concerts.
The Toyota Material Handling France SAS team made up of 89 people participated in charity marathons held in Paris and Toulouse in November 2015. These events are part of a campaign to raise recognition and awareness of men-specific illnesses and to be more health-conscious, and participants must wear a moustache whether real or fake. Participation fees of around 45,000 euros were raised and donated to medical institutions to support treatment and research on depression and prostate cancer.
Employees of Toyota Material Handling, U.S.A., Inc. (TMHU), Toyota Industrial Equipment Mfg., Inc. (TIEM), and Toyota Industries North America, Inc. (TINA) have volunteered to improve the lives of the disadvantaged living in their area through the "United Way"* charities organization. Their activities include home repairs, painting, and yard maintenance. United Way boasts the participation of 1,059 volunteers from 36 industries.
* Well-known American charity and welfare group. Active in local communities where they encourage health, welfare, and economic stability through a wide variety of activities.
In 2014, Toyota Material Handling Australia Pty Limited (TMHA) made a contribution to the "Food Rescue"* charity. They also began participation in the "Food Cart Program" run by the same charity. In 2016 fiscal year, TMHA volunteers twice a month collected unsold fresh produce from cafes and supermarkets to be distributed on the same day by Food Rescue to the homeless and the elderly living alone. Many people needing support are helped by this program.
* Food Rescue
A charity group that provides foodstuffs and other support to those in need.
In March 2015, together with the entire U.K. Toyota Group companies Toyota Material Handling UK Limited took part in Red Nose Day* hosted by Comic Relief, a U.K.-based major charity organization, to raise money. Its flagship campaign is to wear a red nose and the fun-filled fundraising activity was featured on a special TV program.
* Participants purchase a red nose for £1 to take part in the fundraising event. Proceeds are used for support projects for the disadvantaged in the U.K. and Africa
In observance of International Day of Persons with Disabilities, Yantai Shougang TD Automotive Compressor Co., Ltd. donated wheelchairs to a local welfare center in December 2014. These wheelchairs were purchased with contributions collected from employees. This was the third time since the company's establishment in 2012 to undertake this activity, which is highly regarded locally and was reported on TV and in the newspaper.